Adidas - Running Technologies
I helped Adidas to visualy represent the feeling of their new shoes materials. The ask was to transpose different physical materials into animation, to highlight their behavior and the feeling they convey to the user. The deliverables are used on the Adidas website, in the technical description on the shoes.
Role : Visual development, design, animation and simulation, compositing.
Client : Adidas
Production : Kingdom of Something
I first participated in designing the 5 different materials.
Then in animating the print of the foot, and simulating the materials according to their physical properties.
Once we were happy with the results, we animated extra properties on top of the simulation to highlight the feeling we wanted to convey.
Selected Works
